fbpx
gnims new logo

GNIMS is one of the most prestigious educational institutions credited with imparting quality education in management since 2002. Established by Shiromani Gurudwara Prabhandhak Committee, GNIMS has grown to include plethora of courses suitable for today’s generation.

- GN Khalsa College Campus, Kings Circle, Matunga East, Matunga, Mumbai, Maharashtra 400019

- 022 2404 3928

- info@gnims.com
Post Graduation in Marketing Technology

Term I

Subject
7 readings
Reading: Perspectives of Management
Reading: Financial Accounting
Reading: Operations Management
Reading: Human Resource
Reading: Business & Market Research
Reading: Business Strategies
Reading: Project Work-I

Term I

Subject
7 readings
Reading: Payment Systems in India
Reading: Digital Marketing – Introduction
Reading: Digital Marketing – Execution
Reading: Supply Chain and Logistics
Reading: International Business
Reading: Business Laws and Cyber Laws
Reading: Project Work-II

Term II

Subject
6 readings
Reading: Digital Marketing – Strategies & Tools
Reading: Digital Marketing – Growth Strategies
Reading: Cyber Securities & Fraud Prevention
Reading: Business Analytics & Digital Media
Reading: Digital Product Development & Management
Reading: Summer Internship Project Work

Term II

Subject
6 readings
Reading: Elective 1: Entrepreneurship
Reading: Elective 2: Emerging Technologies
Reading: Project Work-III
Reading: Project Work-IV
Reading: Project Work-V
Reading: Project Work-VI

Welcome to GNIMS    Call 022 2404 3928     Follow us

Image Alt
  /  Post Graduation in Marketing Technology

Post Graduation in Marketing Technology

₹0
Reviews:

About this course

Post-Graduation in Marketing Technology

 

1. What is Marketing Technology program?

In the words of Philip Kotler, the most renowned Marketing Guru, “Marketing is about identifying, anticipating and satisfying customer needs profitably”. Business exists where a customer exists. Thus, marketing is THE most important function of every business. In today’s world of digitization and rapidly evolving technology, when Marketing and Technology join hands to disrupt the business world with innovative marketing methodologies and high-tech tools, a new field emerges, termed as “MarTech”.

Any type of technology that has a bearing on marketing operations falls under the definition of “MarTech” whether it is digital marketing, data science, artificial intelligence, or newer ways to find, engage and delight customers using technology.

In the era of the Fourth industrial revolution, advanced with Marketing 4.0 and life-changing technologies like artificial intelligence (AI) and Internet of things (IoT), the customers’ experience will never be the same.

For this reason, marketers are challenged to develop an understanding of the forces driving competition and demand in the markets where technology-intensive products and services have earned significant market presence. Tim O’Reilly, who popularized the terms Open Source and Web 2.0, once, said that, “What new technology does is create new opportunities to do a job that customers want done.” Keeping this in mind we have designed a comprehensive program to create future-ready marketers for providing a better value proposition to the businesses and their customers.

As a Post Graduate Student of MarTech, you are invited to take this journey of discovery where you will be exposed to the modern marketing technologies that are dramatically impacting the customer experience.

2.The objective of the Program

  • Educate and prepare the students with practical skills, deep knowledge, analytical ability, and management perspectives needed to fill in a growing demand for Marketing Technology professionals.
  • To let students acquire a comprehensive foundation in the fundamentals of Marketing, the latest technologies, the changing environment in which they will function, and the analytical tools for intelligent decision-making.
  • Foster leadership and encourage innovative business ideas, and compete in a world increasingly characterized by rapid technological changes.
  • Develop students for careers as entrepreneurs/intrapreneurs in both the private and public sectors.

3. Highlights of the “MarTech Program”

The program focuses on developing multiple career opportunities and hence, the program applies all-around learning methodologies. From classroom lectures, comprehensive subjects covering Marketing and Technology with equal weightage, hands-on practical projects, industry visits, to participate in conferences and seminars; the learning never stops here.

Some key highlights of this all-comprehensive program are as follows:

  • AICTE approved, career-enhancing 2 years full-time program
  • Interact and Learn with reputed CXOs of reputed organisations
  • 6 weeks of international internship with Aarhus University, Denmark where students will learn and work on real-life projects
  • Globally recognized certificate of Internship from Aarhus
  • Jump start your career with Paid internship immediately after successful completion of the course

4. Why should you do this program?

  • As per the statistics, Martech Industry is going to open up a huge portal of career building opportunities in the next 2 to 5 years for a long and sustainable career.
  • To get a competitive edge over other candidates applying for jobs by equipping you with the knowledge and skills required to function in a technologically paced business environment.
  • Instead of going for the conventional Post Graduate programs, if you adopt a program which has a major technology play, it will provide a Future Proof career for you.
  • This program will not only enable multiple job prospects but will also help you fulfill your entrepreneurial ambitions in the future.

5. Who should do this program?

  • Fresh Graduates from a recognized university in any stream.
  • Working Professionals from IT or Marketing desiring to up-skill their career.

6. What Will You Learn During This Course?

GNIMS’s Post Graduate Diploma in Marketing Technology (MarTech) is devised by practicing experts with enriched experience in the industry. In this program, you will get to interact with faculties who are CXOs of reputed organizations, developers and vendors of the latest marketing tech-tools and thought leaders.

During the two years of this “first-of-its-kind” program, you will learn and appreciate the following traits: –

  • Focus on Customer First
  • Value Data over Opinions
  • Deliver Outcomes over Outputs
  • Take Risks and Be Lean
  • Build for Quality and Reuse
  • Be an Owner
  • Attract and Develop Leaders
  • Embrace Inclusivity
  • Strengthen Communities

7. Learning Aid Resources Available

  • Library with latest books for your additional learning
  • Video Learning to enhance yourself from the knowledge around the globe
  • Seminars and Conferences
  • Interaction with Industry experts
  • Career focused learning via industry immersive internships

8. Eligibility Criteria-

  1. Graduates with/without any professional experience can apply
  2. Final year graduates can also apply. In case appearing in Graduation exam in 2019, the student should not have any backlog till pre final year
  3. Graduation should be from any of the recognized and approved Indian or Foreign Universities
  4. Age less than or up to 26 years as on start date of Program
  5. The applicant should have a valid score in CAT/MAT/XAT/CMAT/GMAT/ATMA/MH CET

FEE STRUCTURE –

Semester 1, 2 ₹4,95,000
Semester 3,4 ₹4,95,000
TOTAL ₹9,90,000 +GST

**Fee mentioned here excludes Hostel or Accommodation/Hostel Charges, Application fee, Registration Fee, Admission/Examination Fee & Security Deposit (Refundable). These may be charged extra as per the Institute Rules & Guidelines.

SELECTION PROCESS –

  1. Check Eligibility
  2. Fill out an application form (Online/Paper Form)
  3. Personal Interview*** Rounds (Two rounds shall be held)
  4. Provisional Selection Offer made through email by Hashtech Ventures
  5. Payment of Advance for blocking of seat
  6. Verification of all documents and offer letter made by the Institute

Syllabus

Term I 0/7

Subject

Sem I

7 readings
Reading: Perspectives of Management
minutes
Reading: Financial Accounting
minutes
Reading: Operations Management
minutes
Reading: Human Resource
minutes
Reading: Business & Market Research
minutes
Reading: Business Strategies
minutes
Reading: Project Work-I
minutes

Term I 0/7

Subject

Sem II

7 readings
Reading: Payment Systems in India
minutes
Reading: Digital Marketing – Introduction
minutes
Reading: Digital Marketing – Execution
minutes
Reading: Supply Chain and Logistics
minutes
Reading: International Business
minutes
Reading: Business Laws and Cyber Laws
minutes
Reading: Project Work-II
minutes

Term II 0/6

Subject

Sem III

6 readings
Reading: Digital Marketing – Strategies & Tools
minutes
Reading: Digital Marketing – Growth Strategies
minutes
Reading: Cyber Securities & Fraud Prevention
minutes
Reading: Business Analytics & Digital Media
minutes
Reading: Digital Product Development & Management
minutes
Reading: Summer Internship Project Work
minutes

Term II 0/6

Subject

Sem IV

6 readings
Reading: Elective 1: Entrepreneurship
minutes
Reading: Elective 2: Emerging Technologies
minutes
Reading: Project Work-III
minutes
Reading: Project Work-IV
minutes
Reading: Project Work-V
minutes
Reading: Project Work-VI
minutes