Prof. Satvinder Singh Bedi has worked in the Office Automation, Tyre and Health Care Industries with hands on experience in training sales teams, setting up franchisees and negotiating with worker Unions. He has worked in the capacity of General Manager in Tyre and Healthcare Industry. He was awarded “The Best Professor – Marketing Management” by Dewang Mehta Awards, “Best Professor – Marketing Management” by ABP News, “Best Professor Strategic Management” by DNA News and “100 Best Professors Award” by World Education Congress. He teaches courses like Strategic Management, Marketing Strategy, Sales & Distribution Management, Brand Management, and Services Marketing Management & Business to Business Marketing. He regularly conducts Management training programs for Industry. Modules delivered by him include: Power of Belief, Sales Victory, Leadership Skills and Marketing in the New Millennium He has trained employees at Indian Speed Post, Pitambari Products Pvt Ltd, Prime Dental Care Pvt ltd and Shipping Corporation of India.